Interesting, but I do not agree. For instance, no celebrity could get me to eat McDonalds or feed it to my kids!
http://www.philly.com/philly/blogs/healthy_kids/Are-you-more-likely-to-buy-athlete-endorsed-products.html
via http://www.philly.com/philly/blogs/healthy_kids/Are-you-more-likely-to-buy-athlete-endorsed-products.html