IARPA is interested in Alternate Reality Games that include:
“evidence that can address one, some, or all of the following questions:
1. What, if any, social, behavioral, and/or psychological research has been conducted using AREs (to include ARGs)?
2. Is there evidence that ARE/ARG-based research provides greater external validity than other methods of social, behavioral, and/or psychological research?
3. What are the key elements to incorporate when designing or using AREs/ARGs for research purposes? What may be the biggest challenges for designing or using
AREs/ARGs for research?”
among other issues. Article below. RFI below that.